Text-to-Video

Create videos from text descriptions using AI. Simply describe what you want to see, and Chat Video Pro generates it.

Text-to-Video is the simplest way to create a new AI video from scratch. You write what you want to see, choose a video model, set the basic generation options, and Chat Video Pro generates the shot.

Use it when you do not already have a source image, start frame, end frame, reference set, or existing video. It is best for creating new B-roll, establishing shots, product concepts, social clips, background plates, style tests, and visual ideas that do not exist yet.

If you already have a still image, use Image-to-Video or Studio Motion Director. If you have two frames, use Transition Mode or Studio AI Transitions. Text-to-Video is for starting from words.

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When To Use Text-to-Video

Use Text-to-Video when you want the model to invent the whole shot:

• A quick B-roll insert.

• A cinematic establishing shot.

• A product or brand concept.

• A background plate for an edit.

• A social clip idea.

• A mood, setting, or visual direction test.

• A shot you will later refine with Studio tools.

Choose another workflow when:

You have...	Use instead
One still image to animate	Image-to-Video or Studio Motion Director
Two images to connect	Transition Mode or Studio AI Transitions
Reference images of a character/product	Reference Mode
Existing video to extend	Generative Extend
Existing video to clean up or edit	Studio or Video Canvas Editor
A cinematic still before motion	Studio Cinematic Lab
Help writing a strong prompt	Video Prompter Assistant

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How It Works

1. Enable Generate Media in the composer.

2. Choose a video model from the model dropdown.

3. Set the aspect ratio, duration, resolution, and audio options.

4. Write a prompt that describes the shot.

5. Generate the video.

6. Review the result.

7. Regenerate, edit, extend, send to Studio, or import into Premiere.

The first generation is often a draft. Treat Text-to-Video like directing a model: generate, review what worked, then refine the prompt or switch models if needed.

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What A Good Prompt Includes

A strong Text-to-Video prompt usually answers six questions:

Prompt element	What to describe
Subject	Who or what is the shot about?
Setting	Where and when does it happen?
Action	What changes during the shot?
Camera	How is the shot framed or moving?
Style	What visual language should it follow?
Lighting and mood	What should it feel like?

Useful structure:

[Camera movement] on [subject] doing [action] in [setting], [lighting], [style], [mood], [important details].

You do not need to use this exact format every time. The goal is to give the model enough direction to understand the shot, not to write a novel.

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Prompt Examples

Cinematic B-Roll

Slow push-in on a steaming coffee cup on a wooden table in a cozy coffee shop during golden hour, warm natural light through large windows, soft bokeh background, peaceful and inviting atmosphere.

Why it works:

• Clear subject: coffee cup.

• Clear camera move: slow push-in.

• Clear setting and light: cozy coffee shop, golden hour.

• Clear mood: peaceful and inviting.

Product Shot

Smooth orbit around a premium black smartwatch on a dark reflective surface, studio lighting, subtle rim light on the edges, luxury product commercial style, clean background, slow elegant motion.

Why it works:

• The product is specific.

• The camera move is direct.

• The lighting and style support the use case.

Establishing Shot

Wide aerial shot of a coastal city at sunrise, camera gliding slowly over rooftops toward the ocean, soft golden light, light morning haze, cinematic documentary style, calm optimistic mood.

Why it works:

• It gives scale and motion.

• The camera has a path.

• The mood fits an establishing shot.

Social Clip

Vertical handheld shot following a runner through a neon-lit city street at night, wet pavement reflections, energetic pacing, quick natural camera movement, modern social ad style.

Why it works:

• It specifies vertical framing.

• Motion and platform style are clear.

• The scene has visual hooks.

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Weak Prompts To Avoid

Weak prompts usually fail because they describe a topic, not a shot.

Too vague:

A coffee shop.

Better:

Slow push-in on a barista pouring latte art in a cozy coffee shop, warm morning light, shallow depth of field, cinematic lifestyle ad.

Missing action:

A person in a city.

Better:

Tracking shot following a person crossing a busy city street at sunset, traffic lights glowing, wind moving their coat, cinematic urban energy.

No camera or style:

A car driving.

Better:

Low-angle tracking shot of a vintage red car driving along a coastal highway at sunset, ocean in the background, warm film look, smooth cinematic motion.

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Choosing A Model

You do not need to memorize every model. Choose based on the hardest part of the shot.

Need	Good starting point
Dialogue or generated audio	Veo 3.1 or Veo 3.1 Fast
Audio and video in one pass	Google Omni Flash
Lower-cost drafts (audio pill off for silence)	Veo 3.1 Lite or Seedance 2 Mini
Cinematic motion	Kling V3 or Kling O3
Faster, lower-cost Kling with audio	Kling V3 Turbo (720p or 1080p, audio always on)
Longer visual clips without audio	Luma Ray 3.2
Natural motion with ambient audio	Seedance 2
Quicker Seedance turnaround	Seedance 2 Fast (up to 720p)
Action or sports	Hailuo 03
2K output with native audio	Hailuo 03
Fast drafts of the same shot	Hailuo 03 Max (480P/768P/1080P, near-realtime)
Fast turnaround with audio and lipsync	Grok Imagine 1.5
Flexible output with audio, 2–30 seconds	Wan 3.0 (480p/720p/1080p)
A clip of 15–20 seconds at 1080p	Flux 3 (up to 20s)
A clip that runs past 20 seconds	Seedance 2.5 (up to 30s, up to 1080p)
Ultra-wide 2:1 or 21:9 framing	Flux 3
A silent plate with a cheap 540p draft tier	Luma Ray 3.2

For a deeper chooser guide, see Supported Video Models.

Hailuo 03 Max is the Hailuo family generated at speed. It runs 5–15 seconds with audio always on, at 480P, 768P, or 1080P (768P by default), in near-realtime — roughly a second of compute for each second of video, where base Hailuo 03 renders 2K and can queue for a long time. Everything else matches base Hailuo 03, including the six aspect ratios (21:9, 16:9, 4:3, 1:1, 3:4, 9:16, default 16:9) and the prompt length (up to 50,000 characters, with a warning past 2,000), so a prompt written for one works unchanged on the other.

That makes it the natural drafting tier: at about $0.08 per second at 768P ($0.05 at 480P), a 10-second attempt is roughly $0.80 and arrives in about the time it takes to watch. There is also a 1080P tier — a latent refinement pass available on all three Max tiers — at $0.16 per second, double the 768P rate. The default stays 768P, and 768P is the tier to draft on: run the prompt three or four times on Max to find the wording, then step the keeper up to 1080P or re-render it on Hailuo 03 for the 2K master.

Flux 3 runs 5–20 seconds with native audio, at 720p or 1080p (1080p by default). Most families stop at 15 seconds, so if a shot needs to breathe — a long developing camera move, a slow reveal, an unbroken atmospheric hold — Flux 3 carries it at full resolution. Cost scales with duration: $0.17/second at 720p and $0.29/second at 1080p, so a 20-second 1080p clip is $5.80. Draft at 5–8 seconds first.

Flux 3 has no seed and no negative prompt, so steer entirely with positive description — and because audio is generated with the picture, write the soundscape into the prompt.

Seedance 2.5 goes further on duration, to 30 seconds, at up to 1080p (default 720p). It runs 4–30 seconds with native audio at 480p, 720p, or 1080p, and its default duration is Auto, where the model picks the length from your prompt. That makes the Flux 3 / Seedance 2.5 choice a straight trade: Flux 3 for up to 20s, Seedance 2.5 for running time up to 30s — both at 1080p. Seedance 2.5 also ships alongside Seedance 2 rather than replacing it, because Seedance 2's standard tier still adds 4K.

Multi-shot sequencing on Seedance 2.5 is prompt-driven — write the cuts into the prompt ("Cut to a wide shot of…") and one generation can carry several shots. There is no multi-shot control to switch on. Billing is token-based ($0.0214 per 1,000 tokens, height × width × seconds × 24 ÷ 1024), so the per-second cost depends on the aspect ratio; at 16:9 that is roughly $0.4730/second at 720p, $0.2205 at 480p, and ≈$1.04 at 1080p, putting a 30-second 720p clip near $14.

Luma Ray 3.2 is the silent-by-design option. It generates 5s or 10s clips at 540p, 720p, or 1080p (default 720p) with no audio on any tier — there is no audio pill to check, because the models have no audio parameters. That makes it a clean choice for plates you will score in Premiere, and the 540p tier is priced for drafting ($0.10/second, against $0.20/second at 720p and $0.40 at 1080p). Like Flux 3 it has no seed and no negative prompt, so steer with positive description — but skip the soundscape, since none will be generated.

Google Omni Flash is the short-clip option with audio always on, and it reaches 4K. It runs 3–10 seconds at 360p, 720p, 1080p, or 4K, and Chat Video Pro sends 1080p by default. There is no audio pill anywhere in the family — sound is generated with the picture on every clip — so write the dialogue, ambience, and effects into the prompt the way you would for Veo.

Cost steps with the resolution pill: $0.03/second at 360p, $0.10 at 720p, $0.15 at 1080p, and $0.30 at 4K. That makes 360p a genuinely cheap draft tier (a 10-second look-test is $0.30) and 4K the only tier worth its price on a final. Draft low, finish high — and give 4K generations room in the queue, since they take longer to come back.

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Settings That Matter

Aspect Ratio

Choose the aspect ratio for the edit, not just the idea.

Aspect ratio	Use for
16:9	YouTube, websites, landscape edits, most Premiere timelines.
9:16	TikTok, Reels, Shorts, vertical ads.
1:1	Square social placements when supported by the selected model.
21:9	Cinematic widescreen when supported.
4:3 or 3:4	Vintage, editorial, or portrait alternatives when supported.

If the model does not support the aspect ratio you need, switch models or generate in the closest supported format and reframe in Premiere.

Resolution

Generate at the resolution that fits the stage of work.

• Use lower or standard resolution for drafts.

• Use higher resolution for final candidates.

• Use Studio Upscale after the creative result is approved.

Audio

Only some models generate audio. If the clip needs speech, sound effects, or ambient audio, choose a model that supports it and describe the audio in the prompt.

If you plan to build the final sound in Premiere, a silent model can be a better choice.

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Best Practices

Describe A Shot, Not A Concept

The model needs direction. "Luxury watch commercial" is a concept. "Slow orbit around a black watch on a reflective surface with rim lighting" is a shot.

Give The Camera Something To Do

Camera movement is one of the strongest levers in video generation. Use phrases like:

• Slow push-in.

• Wide establishing shot.

• Tracking shot.

• Handheld follow shot.

• Low-angle dolly.

• Smooth orbit.

• Aerial glide.

Keep The Action Believable

AI video models struggle when too much changes at once. A simple clear action usually beats five competing actions.

Better:

The runner turns the corner and accelerates down the wet street.

Riskier:

The runner jumps over a car, changes outfits, enters a building, and the scene becomes a concert.

Mention What Matters Most

If a detail must be right, put it in the prompt. If the car must be red, say red. If the shot must be vertical, set the aspect ratio and mention vertical social ad framing.

Use Studio After The First Good Result

Once a Text-to-Video result is close, use Studio to improve it:

Next step	Studio workflow
Add VFX or atmosphere	Add Effects
Change lighting	Relight Scene
Fix a short moment	Reshoot
Remove a distraction	Erase Objects
Improve resolution	Upscale

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Example Workflows

Quick B-Roll

1. Choose a fast or balanced model.

2. Use a simple prompt with subject, camera, setting, and mood.

3. Generate a 4-8 second clip.

4. Regenerate once or twice with clearer camera/action notes.

5. Import the best result into Premiere.

Client Concept Shot

1. Start with a detailed prompt.

2. Draft with a faster model or lower resolution.

3. Refine the wording based on the result.

4. Regenerate with a higher-quality model.

5. Use Studio Upscale or Add Effects only after the creative direction is approved.

Social Video Insert

1. Set aspect ratio to 9:16.

2. Choose a model that supports the format you need.

3. Prompt for vertical composition and mobile pacing.

4. Keep the action simple and readable.

5. Finish captions, music, or sound design in Premiere.

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Troubleshooting

The video does not match my prompt

Make the prompt more concrete. Add a clearer subject, camera move, setting, action, and style. If the model keeps missing the same thing, try a different model.

The shot feels generic

Add specific production language:

35mm handheld documentary style, natural window light, shallow depth of field, soft background motion.

or:

Premium product commercial style, slow controlled orbit, black reflective surface, sharp rim light.

The motion is messy

Simplify the action. Ask for one clear movement instead of several. If the shot depends on camera movement, try Kling, Seedance, Hailuo 03, or Studio Motion Director depending on the source.

The audio did not generate

Check whether the selected model supports audio and whether the audio toggle is enabled. Veo 3.1, Kling, Seedance (2 and 2.5 alike), Hailuo 03, Hailuo 03 Max, Grok Imagine 1.5, Flux 3, and Wan 3.0 are the choices when audio matters — across the whole Hailuo family (base and Max alike) and on Grok there is no toggle at all, because audio is always on. Flux 3 and Wan 3.0 do have a toggle: it defaults to On, but Chat Video Pro remembers your last audio choice across models, so it can arrive switched off if you disabled audio on an earlier generation. Veo 3.1 Lite has the same toggle, also On by default. The Wan 2.7 Edit video-to-video tier is silent, unlike Wan 3.0. Luma Ray 3.2 never generates audio on any tier — a silent Luma result is by design.

The result is close but not final

Do not keep regenerating blindly. Decide what is wrong:

Problem	Better next step
Needs better prompt	Rewrite with clearer camera/action details.
Needs stronger model	Switch models using Supported Video Models.
Needs VFX or lighting	Use Studio Add Effects or Relight Scene.
Needs cleanup	Use Studio Erase Objects, Rotoscope, or Reshoot.
Needs resolution	Use Studio Upscale after approval.

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Related Pages

• Supported Video Models - Choose the right model.

• Image-to-Video - Animate a still image.

• Transition Mode - Connect two frames.

• Reference Mode - Use references for consistency.

• Video Prompter Assistant - Get help building a stronger prompt.

• Studio - Use guided production and post-production workflows.

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Next: If you already have an image you want to animate, use Image-to-Video or Studio Motion Director.