Generate Media Button
The Generate Media button toggles between chat mode and media generation mode, giving you access to AI-powered video and image generation tools.
Where to Find It
The Generate Media button is located in the composer toolbar, near the other input tools.
Use it when you want to create or edit media directly from the composer instead of opening a guided Studio workflow.
What It Does
Generate Media changes the composer from normal chat into a media generation workspace.
Chat Mode
When Generate Media is off:
The composer works like a normal chat box.
You can ask questions, plan edits, troubleshoot, and use conversation starters.
File uploads still work.
Chat Video Pro responds with text, analysis, instructions, or tool outputs depending on the request.
Use Chat Mode for:
Premiere Pro questions.
Prompt brainstorming.
Story Cutter, Color Grade Assistant, Brand Voice Assistant, and Premiere Pro Guru.
General help and planning.
Generate Media Mode
When Generate Media is on:
The model selector appears.
Media settings appear.
The composer expects a generation prompt.
Available models adapt to your attachments.
Use Generate Media for:
Text-to-Video.
Image-to-Video.
Text-to-Image.
Image-to-Image.
Transition Mode.
Reference Mode.
Generate Media vs. Studio
Generate Media and Studio both create media, but they are designed for different moments.
You want direct model control.
You want a guided workflow.
You already know the model and settings you want.
You want the tool to choose the right structure for the task.
You are making a prompt-based image or video.
You are doing a named workflow like Cinematic Lab, Motion Director, AI Transitions, Rotoscope, Erase Objects, Add Effects, Reshoot, Upscale, Multi-Cam, Motion Capture, or Relight Scene.
You want to compare models manually.
You want workflow-specific controls, presets, asset loading, and review steps.
The simple rule: use Generate Media for direct model control and Studio for guided creative workflows.
See Studio.
How To Use Generate Media
Enabling Generate Media
Click the Generate Media toggle in the composer.
Media controls appear above the text input.
Select your model.
Adjust available settings.
Enter your prompt.
Generate.
Disabling Generate Media
Click the toggle again.
Media controls hide.
The composer returns to normal chat.
If you are asking a question instead of generating media, turn Generate Media off.
Media Settings
When Generate Media is enabled, you will see model and settings controls.
Model Selector
The model selector shows compatible models based on what you have attached.
Common groups include:
Video models: Sora, Veo, Seedance, Kling, Hailuo 03, Wan, Grok Imagine 1.5, and others.
Image models: Nano Banana, GPT Image, Flux, Seedream 5.0 Pro, Grok, Ideogram V4 Fast, and others.
Video editing models: Rotoscope, VFX, reshoot, upscaling, and related tools when video is attached.
If the model you expect is missing, check your attachments. The composer may be in a different mode because it sees an image, two images, references, or a video.
Aspect Ratio
Aspect ratio controls the shape of the result.
Common choices:
16:9 - YouTube, landscape video, standard editing timelines.
9:16 - TikTok, Instagram Reels, YouTube Shorts, vertical ads.
1:1 - Square social posts.
4:3 - Classic, vintage, or presentation-style framing.
Click the expanded menu when available to see more model-specific shapes.
Choose the final delivery shape before generating. Reframing later is possible, but generations are usually stronger when the model starts in the right format.
Resolution and Quality
Resolution options vary by model.
Use lower or standard settings for early drafts, then use higher quality settings after the prompt and direction are working.
Upscale final images or videos after the creative result is approved.
Duration
Duration appears for video models.
Shorter clips are easier to control and cheaper to test. Start short, confirm the direction, then generate longer clips only when the action needs more time.
Audio
Some video models support generated audio.
Enable audio when:
The scene benefits from ambience, dialogue, sound effects, or natural environment sound.
The selected model supports audio.
You are willing to evaluate both picture and sound.
Disable audio when:
You plan to design sound in Premiere later.
You want to reduce variables while testing.
The model or mode does not support audio.
Automatic Mode Detection
Generate Media adapts based on your attachments.
No Attachments: Text-to-Video or Text-to-Image
With no images or videos attached, the composer is ready for prompt-only generation.
Use this when you are starting from an idea.
One Image Attached: Image-to-Video or Image-to-Image
With one image attached, image-based models appear.
Use this when you want to:
Animate a still image.
Edit an image.
Use a captured frame as source material.
Create a variation from an existing image.
If the goal is a controlled camera move from one still, consider Studio Motion Director.
Two Images Attached: Transition Mode
With two images attached, Chat Video Pro can treat them as a start frame and end frame.
Use this when you want one image to become another.
For guided transition styles, use Studio AI Transitions.
Multiple Reference Images: Reference Mode
With multiple reference images and a reference-capable model, you can guide identity, product consistency, style, wardrobe, or environment.
Use references when consistency matters more than a one-off prompt.
See Reference Mode.
One Video Attached: Video Editing or Video-to-Video
With one video attached, video editing models and video-to-video options can appear.
For most named video editing jobs, Studio is the clearest path:
Rotoscope
Erase Objects
Add Effects
Reshoot
Upscale
Relight Scene
Use the classic video editor when you are already working from a generated/imported clip and want a quick direct edit. Use Studio when you want the guided version of the workflow.
Workflow Examples
Example 1: Generate a Video
Enable Generate Media.
Select a video model.
Set aspect ratio, duration, resolution, and audio options.
Enter a prompt:
Generate.
Review and revise.
Example 2: Create an Image
Enable Generate Media.
Select an image model.
Set aspect ratio and quality/resolution.
Enter a prompt:
Generate.
Reuse the result as a thumbnail base, reference image, or source frame.
Example 3: Animate an Image
Attach an image.
Enable Generate Media.
Choose an image-to-video model.
Enter a motion prompt:
Generate.
For preset camera movement, use Studio Motion Director.
Tips for Best Results
Choose the destination aspect ratio before generating.
Use one main creative idea per generation.
Keep video tests short until the direction works.
Use reference images when identity, product, or style consistency matters.
Use Studio for structured workflows instead of forcing everything through one prompt.
Upscale only after the creative result is approved.
If a model disappears, remove extra attachments and try again.
Troubleshooting
Generate Media button does not appear
Check that you are in the composer area.
Wait for the panel to finish loading.
Restart Premiere Pro if the panel is stuck.
Media settings do not show
Make sure Generate Media is enabled.
Confirm your API key is saved.
Confirm your provider account has credits.
Try removing attachments and turning Generate Media on again.
Model selector is empty or missing the model I want
Check your fal.ai account balance.
Verify the API key is correct.
Remove attachments that may be forcing the composer into another mode.
Try a supported input type for the model you want.
Check whether the provider model is temporarily unavailable.
Generation fails
Check your fal.ai balance.
Verify your internet connection.
Try a shorter prompt or smaller request.
Check model-specific requirements.
Use Generation Errors & Failed Jobs FAQ.
Next: Learn about the Frame Capture Button or use Studio when you want a guided workflow.
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